What Does The Reynolds-Lorillard Deal Mean For Altria?

Reynolds stands to gain plenty from combining its distribution channels, marketing muscle, and promotional activities with Lorillard. In particular, the two powerhouses could plug into each other?s shortcomings to prove to be stronger against Altria. For instance, presently, Reynolds? Camel has a prominent presence among Caucasian smokers while Lorillard?s Newport is the brand of choice among African-American smokers. Furthermore, Camel is more prevalent on the West Coast while Newport has a str...